FOR IMMEDIATE RELEASE - November 1, 2012
Boise, IDAHO – The Boise Valley Economic Partnership is partnering with gold medalist Kristin Armstrong and her husband, entrepreneur Joe Savola, to showcase the spirit and potential of the Boise area.
Kristin Armstrong has two Olympic Gold Medals in the Time Trial (2008, 2012), two World Titles, five National Championships and is the most decorated female cyclist in US history.
“Kristin and Joe have traveled the world and they put down their roots here for a reason,” said Clark Krause, BVEP executive director. “It’s because of the people, the lifestyle, the communities and the opportunity. The stories we want to share about our Valley resonate with their values – stories of entrepreneurial passion, succeeding despite the odds and pursuing a vision.”
"Being an advocate of the Boise Valley is what I do every day," said Kristin Armstrong. "This is a natural partnership for us. We get to help make an impact in the community that we love.”
As part of the partnership, Kristin and Joe will be featured in BVEP’s promotional materials sharing why the Boise Valley works for their family and their company, K-EDGE Cycling Solutions. The couple will participate in recreation-technology focused events and trade shows alongside BVEP and meet with select companies considering relocating or expanding in the Boise Valley.
About Kristin Armstrong
Kristin Armstrong has two Olympic Gold Medals in the Time Trial (2008, 2012), two World Titles, five National Championships and countless other victories. The 2012 Olympic Games were the final races for Kristin, although her name will long live on in the record books as the most decorated female cyclist in US history. Between her athletic career highlights spanning two decades and several sports, she also managed to succeed as a college graduate and a project manager at an ad agency. She holds a Bachelor of Science degree in sports physiology from the University of Idaho. Armstrong currently makes her home in Boise, Idaho with her husband, Joe Savola and their son Lucas. For more information, visit http://www.kristinarmstrongusa.com/
About K-EDGE Cycling Solutions
The K-EDGE Cycling Solutions brand was born from one simple product, Kristin Armstrong’s Chain Catcher - later to be called K-EDGE Chain Catcher. The K-EDGE Chain Catcher is a purposeful design that was engineered for a single goal: help Kristin Armstrong win the Gold at the 2008 Olympic Games. In a short period of time K-EDGE has expanded product offerings to include components for road, mountain, and cyclocross. While the focus has been on providing intelligent solutions for the elite level of our sport, the same solutions that the pros ride are available to cyclists of all abilities. For more information, visit http://www.k-edge.com
About Boise Valley Economic Partnership
The Boise Valley Economic Partnership (BVEP) is the regional economic development organization for the Boise Valley, representing the southwestern Idaho counties of Ada, Boise, Canyon, Gem and Owyhee, and including the capitol city of Boise. With a long-term mission of creating jobs, attracting new businesses to the region and encouraging investment in the community, BVEP is actively involved in the economic vitality of the Boise Valley, and is dedicated to maintaining and enhancing the quality of life for businesses and families alike. For more information, visit www.bvep.org
Lisa Bloomquist, Boise Valley Economic Partnership / (208) 472-5229 / email@example.com