Market Research

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Regional Overview

Variable Boise Metro How It Compares Interesting Fact
Population (2019) 749,202 The Boise Metro is the 78th largest metro in the U.S. The Boise Metro is larger than 4 of every 5 metro areas in the U.S. It is the 3rd largest metro area in the Northwest.
Population Change
(2018-2019)
20,291 Boise Metro Rate = 2.8%
U.S. Rate = 0.5%
From 2018-2019, the Boise Metro had the 2nd fastest rate of growth of all large metros. (Top 100 Metros)
Population Change
(2010-2019)
132,636 Boise Metro Rate = 21.5%
U.S. Rate = 6.3%
The Boise Metro was the 6th fastest growing metro between 2010 and 2019. (Top 100 Metros; 4th excluding FL metros)
Median Age (2019) 36.3 U.S. Median = 38.1 The Boise Metro is 1.8 years younger than the Nation.
Labor Force (2019) 375,882 Boise Metro LF Participation Rate = 64.3%
U.S. Rate = 63.2%
Service-providing industries employ approximately 69% of the Boise Metro's workforce.
Change in Labor Force
(2018-2019)
13,632 Boise Metro Rate = 3.8%
U.S. Rate = 1.1%
The labor force in the Boise Metro grew nearly 250% faster than the national average from 2018 to 2019.
Net Migration (2018-2019) 16,684 The Boise Metro had the 4th fastest rate of net migration among large metros in the U.S. (Top 100 metros; 1st excluding FL metros) In 2018, 62% of out-of-state net migration was made up of people under 50. Of those under 50, 55% were under 30 years old.
Net Migration (2010-2019) 95,236 The Boise Metro had the 8th fastest rate of net migration among large metros in the U.S. (Top 100 metros; 3rd excluding FL metros) In 2019, the Boise Metro experienced more net migration than in 2013 and 2014 combined.
Average Hourly Wage (2019) $22.68 U.S. Average = $25.72 The average wage in the Boise Metro is 12% lower than the national average.
Some College Education or Above 66% U.S. Share = 63% The Boise Metro has a higher share of people between 25 and 64 years old with at least some college education than the national average.

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